AI Insights · Timothy · October 2021
Top 5 Interactive Story Games on iOS in the UK - Q3 2021
Explore the performance of the top 5 interactive story games on iOS in the UK during Q3 2021, highlighting trends in downloads, revenue, and active users.
During the third quarter of 2021, the top interactive story games on iOS in the United Kingdom showcased varied performance trends in downloads, revenue, and active users. Here’s a breakdown of how these popular apps fared.
Episode - Choose Your Story experienced fluctuations in both revenue and user engagement. Weekly revenue peaked at around $92K in mid-July but saw a general decline towards the end of the quarter, ending at approximately $56K. Downloads peaked at 16.7K in the same period but decreased to around 8K by the end of September. Active users also followed a declining trend, from 56.8K at the start of the quarter to approximately 26.7K by the end.
Love Villa: Choose Your Story saw a significant drop in revenue and downloads over the quarter. Weekly revenue started at $52.7K in late June but fell sharply to around $4.7K by the end of September. Downloads mirrored this trend, with a high of 19.4K in mid-July, declining to just 1.5K by the end of the period. Active users decreased from 46.7K at the beginning of the quarter to around 20.7K by the end.
Chat Master! showed a variable performance in downloads and active users, with minimal revenue impact. Weekly downloads peaked at 22.7K in late July but dropped to 8.3K by the end of the quarter. Active users also fluctuated, starting at 43.7K, peaking at 56.9K in late July, and ending the quarter at 30.2K.
Chapters: Interactive Stories maintained a relatively stable performance throughout the quarter. Weekly revenue hovered around $40K-$48K, with a minor dip to about $31.2K in mid-September. Downloads showed a declining trend from 7.3K in late June to 2.3K by the end of September. Active users remained fairly consistent, starting at 45.8K and ending at approximately 33.6K.
Baby Life 3D!, a newer entrant, saw its downloads peak at 13.1K in early August but experienced a sharp decline to 3.1K by late September. Active users followed a similar trend, starting at 3.2K, peaking at 7.7K mid-August, and ending at 4.8K by the end of the quarter.
These insights are derived from Sensor Tower data. For more in-depth analysis and trends, visit Sensor Tower.
